Indie Beauty Expo 2017 LA - Experience and VIP Bag Reveal

I have been seeing Indie Beauty Expo all over Instagram the past year. I noticed that there are tons of unique products that became part of this expo. I have decided to attend this year and see what the fuss is about.

Marie Natie natural cosmetics line

The indie Beauty Expo is a two day event that is split in two – the Shop Indie, which is open to the public and the Trade Indie which is reserved for industry professionals, buyers and press.

Indie brands are small players in the beauty and skincare industry.

Baublerella

It is IBE’s goal to give these amazing brands a platform for their products to become more visible in the market. It also gives them an opportunity to reach their niche market and create potential future following.

Girl Skincare from New Zealand

Aside from being a small brand, most products in the IBE are leaning towards the natural and organic line. There were a lot of essential oils and blends, naturally formulated products as well as organic and cruelty free skincare/cosmetic lines.

Cura Skincare

Secret Service tools - features snarky comments in tweezers and bags

Small samples courtesy of Lumene - one of the few brands who gave samples during the event.

Unlike other beauty events, IBE is more on selling rather than brand experience. Samples were minimal – actually almost close to nothing. Only a few gave out samples – and I mean ‘samples” – sachets and decanted tiny bottles. This is not the place to rack full sized freebies however; you may opt to purchase a VIP ticket and with it includes a huge bag of goodies. The VIP swagbag is definitely well worth the price because most of the items in are full sized.

Here are the goodies in my bag:

Smaller contents of the bag - not everyone gave a full size item, nevertheless, these are good sample sized items.

Masks and oils were popular during the show. Here are some of the brands who threw in a mask in the VIP bag.

Full size fun! Super generous brands includes Pur-lisse, No BS, Ogee, Moa, Lua, Schmidts and more!

Some more full sized goodies! The Joon Saffrom Hair elixir alone is equivalent to the amount I paid for the VIP ticket! The Wine Wipes full size box is awesome too!

I did not purchase much from this event but I did score some small freebies: