Indie Beauty Expo



The annual Indie Beauty Expo kicked off in Los Angeles last January 23, 2019. This year’s event is definitely bigger and has more new and upcoming beauty and skincare brands.  It featured more than 180 brands.






The Indie Beauty Expo is not your typical beauty event. Most of the brands present are either independent, small scale or simply new in the vast ocean of cosmetics and skincare market. You will not find your mainstream brands here but it is definitely a way for you to discover new innovations in beauty as well as small scale business featuring unique concoctions that you will not find elsewhere.

What is new this year is the presence of Kbeauty brands. Some of the brands present were When Beauty, Haru Haru and Dewy Tree.  There was also a vast number of organically made products as well those that are proud to be small batch and handmade.





Now, to those who are seasoned in attending beauty events, the most common question is, “do they give out samples?” The answer is yes, BUT not all. Samples are scarce here since this is really a shopping event. However, since this is a more intimate kind of beauty event, you are free to talk to the participants and ask all the questions you have about their products.




If you want to experience most of the participating brands without shelling out too much dough, I suggest purchasing a VIP ticket which includes a HUGE bag of goodies containing products from the vendors.



The next wave of IBE will be in Berlin Germany on March 22-23. Tickets are already on sale. It will once again come back to USA on May 15-16 and it will be held in Dallas Texas.

Swag Bag Haul

Masks from Indie Beauty Expo Los Angeles Swag Bag



1. Elvin + Elvin Lilac Stem Cell
2. DewyTree Lavender Extract Mask
3. Dewy Tree Minimal Deep Mask
4. Dewy Tree Collagen Melting Chou Mask
5. Lapcos Charcoal Exfoliating and Cleansing Pad
6. Lapcos Pearl Brightening Mask
7. When Glamour Base Premium Bio Cellulose Mask
8. SF. Sun’s Out Pouts Out Gold Foil Lip Mask
9. Floratherapy Stress Relief Mask
10. Kocostar Plump It Capsule Mask
11. Fable Soap Co Sea Clay & Goat Milk Face Mask

Make Up/Cosmetics from Indie Beauty Expo Los Angeles Swag Bag


1. Sylveco Peppermint Lip Scrub
2. Nadi – You Are Stronger Than You Seem Black Berry Lip Balm
3. Iconic Beauty Microbrow Tattoo Pen
4. PYT Beauty Highlighter
5. Taupe Coat – Stay Beautiful Nail Polish
6. Erbaviva Lip Balm
7. Hype Nail Polish in Heather Larose
8. Ducalm Lip Balm
9. Beard and Lady Chocolate Cardamom
10. BDB Billion Dollar Brows Universal Brow Pencil
11. Gabriel Lipstick- Soft Berry
12. Kitsch No Snag Elastics
13. Kitsch Hair Coil

Body and Face Products from Indie Beauty Expo Los Angeles Swag Bag


1. Sweet Cheeks Organic Konjac
2. Blithe Pressed Serum
3. Aroms Natur – Love Your Breast
4. Alder New York everyday Face Cleanser
5. Northlore Glacier Salt Soak
6. Lather Bamboo Lemongrass Foaming Body Scrub
7. Laki Naturals – Mango and Coconut Body Scrub
8. Ayr Skincare Calm Facial Bar
9. Erbabiva Organic Deodorant
10. Andmetic Briw Wax Strips
11. Zatik Harmony Moisturizer
12. Cyberderm Jojoba to Milk Melting Cleanser
13. Organically Wonderful Body Polish
14. Leyos Radiant Face Serum
15. Speak Cleansing Bar
16. Ducalm Cleanser
17. Herbal Dynamics Beauty Rose Calming Face Toner
18. Timeless Hyaluronic Acid
19. Barelli Barber Shampoo
20. Baume 27 Cell Repair Balm
21. Essence 27 Bio Vitalizing Cell Hydrating Fluid
22. Sagely CBD Cream Sachet
23. Erbaviva Baby Cream Sachet and Stretch Mark Oil Sachet
24. Scandic Skincare Cleanser and Serum
25. Ducalm Facial Moisturizer
26. Rael Panty Liners
27. Cela Body Cream
28. Om Botanical Facial Serum
29. Seaside Medical Post Traumatic Gel
30. Skinbuzz Mineral Sunscreen

Vitamins and Healthcare Items from Indie Beauty Expo Los Angeles Swag Bag

1. Beauty Bits
2. Simris Flower Power Algae Tea
3. Ora Good as Gold Turmeric Supplement
4. Teami Detox Sampler
5. La Sirene Beauty Collagen
6. Hum Flatter Me
7. Simris Algae Omega 3


Haircare/Oral Care from Indie Beauty Expo Los Angeles Swag Bag

1. Evolve Smart Volume Leave in Conditioner
2. Evolve Ultrashine Moisture Shampoo and Conditioner
3. Nuuvo Hair Anti Frizz Healing Argan Oil
4. OMM Collection Sample Pack
5. Nature Lab Perfect Volume Texture Mist
6. Living Laboratories Samples
7. Super Foods for Hair Kale Omega 3 Keratin Shampoo #petalfresh
8. Atar Gold Phyto-Lux Shampoo
9. Nature Lab Oil Mist                  
10. Macadamia Professional Nourishing Moisture Mask
11. Hair La Vie Conditioner
12. Dirt Don’t Hurt Tooth and Gum Oil
13. Organically Wonderful Dry Shampoo



































Indie Beauty Expo 2019

by on February 27, 2019
Indie Beauty Expo The annual Indie Beauty Expo kicked off in Los Angeles last January 23, 2019. This year’s event is definitel...

I am already about to jump in to my late Thirties and I know that the anti-aging battle will kick in full gear. I have been contemplating a lot about using Retinol but living in sunny Los Angeles makes it impossible to avoid the dreaded side effects of sun exposure. It is also concern for me that my skin would have a negative reaction to Retinol – I mean; I heard good bad things about but I sure do not want to gamble and bet my skin on it. Too risky.


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Disclaimer: I received this item in exchange for an honest review.